Increased accessibility and communication with your audience across multiple platforms should always be a priority for your business; it’s a key ingredient, if not the central ingredient, in every successful company today.
At W.D. Strategies, we’re happy to help you in that area by developing multi-platform solutions, including mobile apps for small businesses that can help you be as accessible as humanly possible for your customers.
Sure, social media is one great way to connect with your audience. But going one step further by developing your own unique multi-platform solutions through which you can communicate with your clients will set your company apart as the cream of the crop.
People go about their lives in different ways, on different devices, and through different operating systems; your platforms should be able to meet them there through multiple entry points that span across everything under the sun. Luckily, we’re right here to help you do just that.
We have a passion for helping our clients develop multi-platform solutions that allow their customers to connect with them through both mobile responsive websites and mobile apps–which is crucial, because cell phones are the most-used channel for customer service!
Below, we’ll dive into the importance of implementing killer communication channels across multiple platforms, and we’ll share some examples of clients we’ve helped nail their customer communication methods with multi-platform solutions.
The Importance of Meeting Your Audience Where They Are
Platforms aren’t one-size-fits-all; even within your target audience, your customers will have a whole range of preferences when it comes to how they want to communicate with you. And with communication being such a crucial aspect of your digital business, it’s integral that you find a way to meet all of your customers’ needs and remain accessible to every single one of them.
In fact, that’s exactly what customers are looking for! Data from Salesforce Research shows that 63% of customers and 76% of B2B buyers expect businesses to know their unique needs and expectations–which is why it’s so important to make extra effort to be accessible to every customer under the sun, whether they want to contact you through their Android smartphone or their MacBook computer.
While this may sound like an overwhelming task, it’ll be a breeze with W.D. Strategies on your side; we have a passion for developing mobile apps for small businesses.
Being accessible will pay off tremendously! Let’s take a look at some of the perks of top-notch customer communication:
Increased trust, transparency, and deeper customer relationships
Think about it: Who in your life do you trust most? The people who are hard to reach, are less willing to meet with you when it’s not convenient for them, and seem closed off? Or those who are open, willing to go out of their way to stay by your side, and will meet you in your times of need?
The same goes for customer relationships! More frequent communication through accessible channels (like the mobile apps for small businesses we develop) will build trust in your company and deepen your relationships with your audience. This means they’re more likely to stick around–and to refer your business to their friends and family.
You can attract as many leads as possible, but it won’t do any good if your customers don’t stick around because they find it difficult to communicate with you.
In fact, according to Microsoft, 58% of American consumers will switch companies because of poor customer service–the last thing you want is to lose a valued customer simply because your platform wasn’t compatible with their device. This is an issue that can easily be avoided by developing multi-platform solutions with WD Strategies!
Luckily, on the opposite end of things, great customer service is a huge factor in attracting repeat customers and consistent clients: Salesforce Research says 89% of consumers are more likely to make another purchase after a positive customer experience.
Referrals and recommendations are one great way to build your audience and make more sales. And one of the biggest factors in turning your customers into raving fans and evangelists is better communication and customer service!
Research from the Qualtrics XM Institute shows that customers are 38% more likely to recommend a company whose service they rated as “good”--that definitely makes increasing your accessibility across multiple platforms worth it!
Understand your audience’s needs
Communicating more frequently with your customers doesn’t only make things easier for them. It’s also a great way to stay tapped into the most vital information to know when running a business: what your audience needs, what’s not working for them, and how you can improve.
Building relationships with your audience across multiple platforms will allow you to effectively tailor your marketing, make any necessary changes to your services, and hit the nail on the head every time.
Below, we’ll dive into a couple of examples of multi-platform solutions and mobile apps for small businesses we helped our clients develop here are WD Strategies.
Who they are
NextPhase is a supportive community made up of people who have been personally affected by a traumatic injury, whether they’ve suffered an injury themselves, have a loved one who has suffered an injury, or have dedicated their professional careers to helping those who have suffered injuries.
NextPhase Community aims to provide a safe space for people whose lives have been affected by a traumatic injury every step of the way. A range of services are provided on the platform to provide a shoulder to lean on, no matter what the individual needs, including:
Financial and emotional counseling for victims and their loved ones
Assistance with the legal process (before, during, and after victims win their lawsuits)
Mentorship from individuals who have experienced similar situations in life
How WD Strategies helped
Looking at their mission, you can likely see how important it is for NextPhase to reach their community members across multiple platforms. Their business model is dedicated to building a community and encouraging communication, and that’s impossible to do without the right platforms for users to connect through.
That’s why we stepped in to help them build a multi-platform solution for the NextPhase Community. Now, community members can talk to each other, legal and financial professionals, and helpful life mentors as they heal, process, and move forward from their traumatic injuries.
That multi-platform solution we designed for NextPhase allows users to access the following features:
Discussion groups - people who have suffered traumatic injuries can join a community of peers, ask questions, and find resources to help heal, settle, and move forward
Online tutorials - users can access online tutorials on many different topics like preparing and managing cases, making choices, and forming a new life after their traumatic injury.
Advisory team - users can receive one-on-one counseling with experienced settlement advisers and full-life financial planners.
Mentors - community members can speak to highly experienced individuals who have experienced the effects of traumatic injuries themselves. Members can connect with these people to learn from them as they heal and process their injuries.
Who they are
Blackout Society is an all-in-one platform for individuals who want to learn more about investing and day trading within the foreign exchange market–the largest financial market in the world, with 7.7. Trillion dollars in circulation.
The experts who founded Blackout Society prioritize providing educational resources that help customers develop their skills and increase their financial growth, and are always there to lend a helping hand and offer advice!
Trading can be a difficult skill to grasp, which is why a community made up of both experts and first-timers is such a helpful platform for those looking to expand their knowledge and skills.
Blackout Society even offers hands-on learning and mentorship experience; they make trading as accessible a skill as possible!
How WD Strategies helped
When it comes to learning a skill that can be as complicated as trading in the foreign exchange market, accessibility can’t be compromised–people who want to dive in and learn about this process need to be able to explore resources and have access to mentors no matter where they are or what devices they use. Hands-on experience is crucial, and accessibility is integral to that.
That’s why W.D. Strategies worked with Blackout Society to develop a multi-platform solution through which members of the community can easily gain hands-on experience and access a whole range of tutorials, resources, and services, including:
Tutorials on topics such as market structure, support and resistance, styles of trading, and more
One-on-one mentorship - members can work one-on-one with a mentor and receive hands-on, exclusive trainings
Live analysis sessions in which experts analyze markets alongside customers, providing reassurance and understanding to make learning easy
Live analysis channel where customers can watch experts conduct real-time analysis and compare ideas–and maybe even earn some money in the process!
Educational resources, including a glossary of over 200 words and trading terms, the Trade Talk Table newsletter, and a video library
Accelerated learning programs - simple, effective, step-by-step programs to learn different techniques, skills, and knowledge–including built-in keynotes
With Blackout Society’s multi-platform solution, community members can unlock all of these features no matter where they are or what divide they’re using, through both a mobile responsive website and a mobile app!
Develop your multi-platform solution with W.D. Strategies
As you can see, at W.D. Strategies, we have a proven track record of creating incredible, accessible multi-platform solutions and mobile apps for small businesses.
If you’re interested in building your own multi-platform solution through which you can assist customers, build better relationships, and increase customer retention thanks to top-notch accessibility, we’re here to help!
Contact us today to learn more about how we can help you grow your business online with our multi-platform solutions.