As an entrepreneur in today's competitive marketplace, branding is almost more important than ever before. We've put together a quick guide on the absolute best branding tools you can start using today!
More brands than ever are moving online in hopes of attracting, engaging and converting paying customers - especially since the beginning of the ongoing COVID-19 pandemic.
A successful branding strategy is an essential aspect of your overall business success, allowing you to help your brand stand out from your competitors.
We've put together a quick guide on the best branding tools you can start using today!
Graphics and Business Cards
Graphics and logos are some of the most essential aspects of making your brand memorable in the eyes of consumers.
Canva is a great tool that can be used for free, making it ideal for entrepreneurs who are only just getting started and still don't have huge budgets for marketing and branding.
There is also a paid version of the platform which gives you access to even better features and graphics.
Canva lets you can easily create, edit, save, and share your graphics.
You're also going to need a tool to create business cards.
Business Cards is another free tool you can start using today, which allows you to create fully customized business cards that you can share with your friends, family, or anyone else you meet during your new business venture.
Social Media Sharing
In today's digital environment, if you want to be successful, you need to be active on social media.
Social media platforms, such as Facebook, Twitter, Instagram, and LinkedIn are great for building a following of like-minded individuals who you can potentially convert into paying customers.
The problem, however, with using social media is that it can be hard to balance being active on these platforms while also overseeing your daily business operations.
Fortunately, there are tools, like Buffer and Hootsuite, which you can use to create and schedule your social media posts days, weeks, or months in advance.
Using these tools, you'll be able to maintain your social media presence while still being able to focus on overseeing your business.
Keyword Research Tools
If you're an entrepreneur, you've undoubtedly heard about SEO.
Search Engine Optimization is the ongoing process of driving traffic to your blog or website for free from search engines like Google.
There are many different aspects of SEO, including building a link profile and optimizing your website speed.
One of the most important factors when implementing SEO is knowing what keywords you want to use on your site so you'll be more likely to be displayed in the search results when internet users type those keywords.
To find the best keywords for your brand, I suggest using tools like Google's Adwords Keyword Planner or Moz's Keyword Explorer.
With these tools, you can effortlessly search for the most popular and relevant terms that have lower levels of competition.
Then, when you use these terms on your site, you'll seamlessly increase your chances of being found during search engine searches.
In turn, you'll be able to drive tons of free, organic traffic your way!
Branding Resources For New Entrepreneurs
Today's business landscape is more ambitious and cutthroat than ever before!
And with thousands of similar brands all vying for consumers' attention and more profits, you must use every online tool at your disposal to help yourself stand out!
Using the tools we've discussed here today, you'll be able to create stunning, eye-catching graphics, keep yourself active on social media, and generate as much free, organic traffic to your site as possible!
Next Steps to Improve Your Branding
If this post inspired you to further develop your brand, we encourage you to schedule a free 15-minute chat with our Team. We'll discuss your brand, strategies that we've seen other companies successfully employ, and help you build a plan for next steps. We can discuss anything from your overall branding strategy to the implementation of specific practices, like search engine optimization, that are discussed above.