Covalent decided to rebrand in early 2024 and wanted an engaging new website that could showcase their services and convert visitors into real clients. The new site should be tailored to address the specific needs of potential clients and segmented into categories based on their profiles.
We began the Covalent Marketing website project by reviewing the company’s new brand colors and exploring some modern web design trends to create a fresh, engaging homepage layout. Using asymmetry, animations, and interactive elements, we designed a homepage that can visually captivate users while addressing the specific needs of potential clients. For example, the Services section features different character images representing different user intentions, which helps guide visitors through the site. Testimonials and case studies are prominently displayed on the homepage with leading CTAs to establish credibility. The homepage layout set the tone for the rest of the site and we continued to build up the other pages based on the homepage’s concept.
Responsive design was another key focus, given the site's modern layout with a variety of visual elements. We ensured the website functions well across both large screens and smaller devices, maintaining usability and visual appeal regardless of platform.
The final result is now featured in an article on the Wix Studio blog about modern B2B websites. The article emphasizes the fresh design, simple navigation, and content tailored to specific client needs, including segmentation based on user profiles. This recognition highlights the success of our work as well as the site’s ability to drive meaningful client engagement.
