We partnered with Choytong to build a modern, trust-driven website that reflects the company’s expertise in healthcare safety and medical supplies. The website makes it simple for healthcare professionals to browse, compare, and purchase quality-assured products. From ultrasound consumables to essential accessories, everything is organized in a clear, user-friendly layout that helps healthcare professionals quickly locate what they need. Combined with dedicated support, the site aims to provide a smooth experience from browsing to checkout and delivery.
A key challenge in this project was organizing Choytong’s wide range of medical products after importing them from the old site. We needed to re-create categories and layouts that not only made it easy for users to browse and purchase but also highlighted the company’s expertise and values. By working closely with the client on both structure and design, we created a website that highlights Choytong’s products while clearly communicating the company’s mission of safety and reliability in healthcare.
We collaborated closely with our SEO/GEO specialists with data-driven strategies to optimize the website's performance, ensuring it effectively reached and engaged the target audience.
We began by creating a new style guide that introduced fresh typography and color palette, both carefully selected to convey Choytong’s brand identity of professionalism, trust, and care. Building on this visual foundation, we then designed a modern, clean layout that balanced functionality with aesthetics. Our goal was to present a professional look and support efficient navigation for healthcare professionals.
Once the design direction was established, we imported products from the old site and reorganized them into clear categories with a logical hierarchy. This restructuring made it easier for users to browse, compare, and purchase products. We collaborated closely with the client, iterating on both design and structure to ensure the site not only functioned smoothly but also reflected Choytong’s values.
Throughout the process, we optimized the site to work responsively across both desktop and mobile screens, ensuring a consistent browsing experience for all users on any device. The final website conveys Choytong’s brand as well as improves visitors ability to browse product categories, compare options, and purchase with confidence.
