Creating a Lead-Gen Site for a Leadership Consultant

Dee Allen Consulting, led by Dee Allen, a retired U.S. Navy veteran with over 33 years of service, offers expert leadership and organizational effectiveness guidance. Our team created a visually appealing Wix website, enhancing her online presence to attract speaking engagements and consulting clients.

Web Design & Development
UI / UX
The Challenge
Dee Allen needed a new website to help her continue developing her consulting and coaching practice. After a 33-year career in the U.S. Navy that included coaching senior leaders, she had deep credibility but no online home that presented it. The new site would play an important role in her business development funnel: it had to establish who she is and what she offers within a few seconds, speak to federal, non-profit and corporate audiences at the same time, and make it easy for a prospective client to take the first step and request a consultation.

About the Project

Our team’s contribution to Dee Allen Consulting N Coaching was the design and development of a new Wix website. The site positions Dee as a leadership coach, consultant and facilitator, leading with her own phrase, “People are my passion,” and presenting the credentials behind it: a distinguished 33-year U.S. Navy career, executive-level roles, and experience coaching top Navy leaders on leadership and organizational effectiveness.

The visually appealing design does more than showcase those credentials. It serves as a platform to attract speaking engagements and consulting clients by explaining who Dee works with, including federal government agencies, non-profits and corporate leaders, and what those engagements look like in practice. Every section leads toward a single, low-friction next step: a free introductory consultation. A referral offer encourages existing clients to introduce new ones, which is how much of a consulting practice grows.

Because the site is built on Wix, Dee can update copy, add new offerings and adjust calls to action without a developer, and our team remains available when she wants help with larger changes. Dee Allen Consulting N Coaching is dedicated to enhancing leadership skills and organizational effectiveness, and the new website gives that work a professional, lead-generating home online.

No items found.
Intersection
This engagement sat at the intersection of web design and business consulting. Before any design work began, our team provided guidance on what content belonged on the site based on where it sits in Dee’s business development funnel, the types of projects she is most interested in taking on, and how prospects typically find and evaluate a leadership coach. That shaped the structure of the site, the calls to action, and the balance between credentials and the practical outcomes clients can expect. We chose Wix as the platform so that Dee could keep the site current herself as her practice evolves, with our team available for ongoing support.

Explore more similar projects we've done

Get Started

So, how can we help you?