The intersection between the technical solution Levvy provided and the marketing challenges they faced called for a strategic, multi-channel digital marketing approach. WD Strategies recognized the need to position Levvy as a thought leader in the industry while also driving conversions through paid search efforts.
- For SEO, this meant establishing a solid organic presence with relevant content, optimized website performance, and link-building with authoritative sites in the professional services sector.
- For SEM, it required a data-driven approach that would first raise awareness and then capture high-intent users at the point of decision-making.
- Multimedia, which included the development of marketing assets to generate awareness in the marketplace.
