SEM and SEO Campaign for Levvy

The intersection between the technical solution Levvy provided and the marketing challenges they faced called for a strategic, multi-channel digital marketing approach. WD Strategies recognized the need to position Levvy as a thought leader in the industry while also driving conversions through paid search efforts.

• For SEO, this meant establishing a solid organic presence with relevant content, optimized website performance, and link-building with authoritative sites in the professional services sector.‍
• For SEM, it required a data-driven approach that would first raise awareness and then capture high-intent users at the point of decision-making.
• Multimedia, which included the development of marketing assets to generate awareness in the marketplace.

The collaboration between WD Strategies and Levvy yielded strong, measurable results across both organic and paid channels.
TOFU Video Campaign:
The 2-minute video achieved an average watch time of 1 minute and 40 seconds, outperforming typical market averages for video engagement, which usually range between 30-60 seconds. This high engagement indicated strong resonance with the target audience of professional service providers. Additionally, the video campaign led to an 88.9% engagement rate, with traffic from the video staying on Levvy’s site for an average of 45 seconds.
BOFU SEM Campaign:
By splitting the BOFU campaign into two ad groups (targeting general industry keywords and competitor keywords identified via SEMRush), we effectively captured high-intent leads. Consistent optimization and data-driven decision-making allowed us to refine our approach, resulting in a high return on ad spend (ROAS) of 77x during the campaign period.