Dr. Franks needed help expanding his online presence and showing off his successful past procedures. The project necessitated a more scalable system be introduced to make adding new and regular updates a breeze.
Our team broke this project down into two primary components: content management system (or CMS) development; and design.The backbone of the project was three databases organized hierarchically, allowing Dr. Franks to present his work and organize the procedure "umbrella" (e.g. Face, Body), the procedure type (e.g. Face lift, Liposuction); and specific procedures.With the three databases linked properly to one another, a site visitor could easily see peruse the surgery(s) they're considering and scroll from one to the next until they're ready to book their consultation. The other critical component of this project was the design itself. Dr. Franks prioritizes demonstrating respect for his patients. Our team worked alongside Dr. Franks to make conscious design choices that highlight the beauty of the outcomes while not objectifying the patients.
